“God’s Menu” – Pioneers of an Original Musical World Stray Kids’ “God’s Menu” is a track that distinctly showcases their unique musical identity. Released on June 17, 2020, as the…

Balancing Universality and Specificity The series seamlessly blends uniquely Korean elements with universal themes, making it relatable to a global audience. The survival games incorporate both familiar and novel settings,…

Dynamite: A Global Pop Anthem Dynamite marked a historic moment for BTS as their first all-English track, debuting at #1 on the Billboard Hot 100. This disco-pop anthem brought joy…

Ditto: A Global Sensation of Emotional Lyricism Ditto reached #8 on the Billboard Global 200 and amassed over 700 million streams on Spotify, making it NewJeans’ first top-10 hit on…